Project Summary

We took the Red Bull Student Brand Manager (SBM) program, one that was run through emails and spreadsheets at the time, and created a web based application to promote the program, manage SBMs, allow for data collection and reporting, provide communication with and feedback from management, and create an online learning platform to submit and learn best practices for field activations.

As lead developer, I worked with the client to find the best ways to engage Student Brand Managers through constant iteration; plan, design, build, measure, repeat.

• Work directly with client to define requirements.
• Create wireframes and plan product roadmap.
• Architect user management and authentication system, blog, message board, student directory, learning center, and reporting & analytics tools.
• Work with client and designers to oversee design.
• Full stack implementation in PHP and MySQL

Developed while under employment of Archrival.

Highlights

By working with the client, we were able to build a system that increased user engagement and decreased several layers of management by empowering the SBM. This resulted in a dramatic increase in engagement and productivity.

• 133% increase in applicants.
• 88% decrease in onboarding time.
• 250% increase in platform engagement.
• 277% increase in insights & innovation collaboration.
• 167% increase in quality of execution.
• 725% increase in Best Practice development.